The Russian market has been one of the strongest source markets to Maldives since the borders reopened in July 2020. According to statistics, over 40k tourists have arrived from the market till date and it has massive potential for further growth. Tapping in to this opportunity, Visit Maldives continues to promote the destination in Russia, following the recent successful conclusion of MITT Moscow 2021.
From march 19th onwards, Visit Maldives is conducting a series of roadshows in major Russian cities until March 26th. These include roadshows in Moscow, Kazan, Yekaterinburg & Saint Petersburg. The aim of the roadshows is to increase the destination presence among the Russian audience and engage with the travel trade market.
Enticing audiences with raffle draws where winners get Free vacations in the Maldives, the roadshows showcase 12 resorts, 2 guesthouses, 6 travel agents and over 33 other participants along with Visit Maldives. Audiences will be made aware of the property details, authentic experiences available in each property and safety measures at every touch point by sharing relevant information about the destination.
Trips for the winners are sponsored by esteemed resorts in the Maldives. Taj Exotica Resort & Spa, Adaaran Resorts and Sun Island Resort will sponsor the raffles held at the Moscow roadshow. Attendees who win the raffle at Kazan will win a trip sponsored by Paradise Island Resort. Furthermore, Taj Coral Reef Resort and Spa along with Sun Island will sponsor the raffle held in Saint Petersburg. Moreover, the raffle held during Yekaterinburg is sponsored by Royal Island Resort.