ASTA is Here to Swoon Some Americans Our Way

Tuesday 5th of April 2022

A partnership between the Maldives Marketing and Public Relations Corporation (MMPRC) and the American Society of Travel Advisors (ASTA) has yielded a marketing campaign that will be targeting the United States (US) market. IT is a year-long campaign that started sometime last month (March 2022) and it will be placing the Maldives in the ASTA Worldwide Destination guide which is an invaluable country-by-country reference guide published annually.

The content is designed to aid and train US travel trade professionals on how to market the Maldives to interest travelers, giving them first hand sales tips on the region, best times to visit, and other useful advice. The content will showcase the four tourism products (resorts, guesthouses, liveaboards, hotels) and will highlight the uniquely Maldivian experiences.

Additionally, the content will also promote the Maldives as a safe haven, by highlighting the stringent safety measures in place and the blessings provided by the naturally social-distanced unique geography of Maldives. The print version of ASTA Worldwide Destination guide will reach an estimated over 55,000 travel sales agents across the US while the digital version will be sent to over 20,000 ASTA members on launch.