Atmosphere Core to Launch Sustainable Zero Alcohol Spirits Brand in the Maldives
Tuesday 25th of June 2024
As part of their ongoing commitment to sustainability and innovation, Atmosphere Core has announced a pioneering partnership with the award-winning Japanese Zero Alcohol Spirits brand, Sakurafresh. This collaboration aims to introduce an innovative ‘Beverage Partnership Program’ focusing on the use of natural raw ingredients to craft premium quality zero alcohol cocktails. This initiative is set to meet the growing demand for sophisticated non-alcoholic beverages in the Maldives.
Anupam Banerjee, Vice President of Food & Beverage at Atmosphere Core, emphasized the company's dedication to sustainable practices. “As a group, we are constantly looking at how we can improve on our sustainability practices. Taking this a step even further, we are now even looking at the raw ingredients our suppliers use, and we have been extremely impressed with Sakurafresh’s innovative approach in the specialized field of cocktail making,” he explained.
The first Atmosphere Core resort to introduce Sakurafresh products will be RAAYA by Atmosphere, the group’s latest resort, which is set to officially launch on July 4th this year. Following this successful launch, the F&B team plans to run mixology masterclasses across all nine of the group’s resorts in the Maldives.
In the lead-up to RAAYA by Atmosphere’s launch, the F&B team will collaborate closely with mixologists from Sakurafresh. “Our goal is to take their distinctly unique bitters and Zero Alcohol Spirits and Liqueurs to curate the most sophisticated and enjoyable non-alcoholic cocktail menu in the Maldives,” Anupam continues. “By blending Sakurafresh drinks with the herbs and spices found on our island, we intend to develop a standout cocktail menu like no other.”
Commenting on the strategic partnership, Mr. Nameet M, Co-Founder and Director of Sakurafresh, expressed his enthusiasm. “We are excited about our partnership with Atmosphere Core. As one of the global innovation leaders in the zero alcohol liqueurs and spirits segment worldwide, Sakurafresh looks forward to collaborating with Atmosphere Core properties in Maldives and working alongside their beverage team to create unique experiences for hotel guests.”
Sakurafresh has garnered significant acclaim, winning 60 prestigious medals at notable competitions such as the San Francisco World Spirits Competition, Concours Mondial de Bruxelles, International Wine & Spirit Competition (IWSC), London Spirits Competition (LSC), International Spirits Challenge (ISC), The Bartender Spirits Awards (BSA), The Global Spirits Masters, and China Wines & Spirits (CWSA) competitions.
“With sixty global spirits awards for our winning liqueurs, spirits, and bitters, and our blending unit in Sakurafresh Mauritius, this collaboration will drive excellence in the skill of mixology and creatively for new and exciting cocktails and straight pours,” adds Nameet. “We note from our own research at Sakurafresh, guests across the world are starting to expect and demand drinks that they are excited to consume, even when abstaining from alcohol – this is a growing trend, and our products are at the forefront of the market.”
This partnership is set to revolutionize the beverage experience at Atmosphere Core resorts, offering guests an unparalleled selection of zero alcohol cocktails crafted with the finest ingredients and innovative techniques. The collaboration promises not only to enhance the guest experience but also to set a new standard for sustainable and sophisticated non-alcoholic beverages in the Maldives.
For those looking to experience this new wave of non-alcoholic luxury, RAAYA by Atmosphere and other Atmosphere Core resorts in the Maldives will soon offer an exclusive taste of these exceptional zero alcohol cocktails. This initiative highlights the company's dedication to sustainability and innovation, ensuring that guests enjoy not only the beauty of the Maldives but also the finest in contemporary beverage offerings.