Indian industry heavyweight, Bharat Raheja has been appointed as the Senior Vice President Sales & Marketing, South Asia of the newly rebranded Atmosphere Core. Bharat Raheja steps into his position at a pivotal period when the hospitality company is seeking to expand its footprint in South Asia through a carefully chosen selection of resorts and hotels featured under its three brands. Atmosphere Core currently operates eight resorts in the Maldives.
Under his new role, Bharat Raheja is tasked with a mandate to develop new markets and pave for the company’s fast-growing presence in South Asia in destinations such as India, Bhutan, Nepal and Sri Lanka. Based in India, Raheja will also extend his contributions to commercial strategies and build performance-driven sales and marketing teams.
Speaking on his appointment, Raheja remarked “Atmosphere Group’s core philosophy, Joy of Giving, strongly resonates with South Asian cultures – where there’s an innate sense of hospitality. I believe that this unique approach blended with exceptional world-class standards sets us apart. We assure property owners maximum flexibility and convenient turnkey solutions – especially with the Atmosphere Hotels & Resorts brand featuring seven innovative sub-brands. While travellers can look forward to distinctive spatial experiences inspired by the local culture.”
Bharat Raheja brings over 25 years of hospitality industry experience, having initiated his career with The Oberoi Group. Since then, he has worked with world-famous hospitality brands such as Minor Hotels, Whitbread, Hilton Worldwide, and Taj Hotels to name a few. Raheja’s appointment greatly aligns with the company’s key development strategy to bring in the best talent with his addition proving to be an asset to the impressive leadership team at Atmosphere Core.
Stephane Laguette, Chief Commercial Officer Atmosphere Core commented “As we accelerate our growth in South Asia, Bharat is exactly who we need to carve out our niche in luxury hospitality, through refreshing new experiences. Atmosphere Core offers three powerful brands – and Bharat’s ground knowledge and commercial expertise will support us in taking this unmatched portfolio forward.”