Bonjour! Visit Maldives x Amplitudes Targets the French Market in New Collab
Monday 6th of September 2021
High-end French Tour Operator, Amplitudes, joins forces with Visit Maldives Launching their new collaborative Social and Digital Media Campaign targeting the French Market. Starting in August, the one-month long campaign aims to market the destination as a safe haven for travelers and to increase the interest for Maldives as a go to destination among the French travelers.
Combining traveler ideas with travel experts' knowledge and experience, Amplitudes creates unique journeys tailored to the customer’s needs and preferences. Amplitudes have led the field in arranging tailor-made journeys for travelers worldwide for over 2 decades. In this regard, Amplitudes offers a large choice of luxury hotel chains with a wide variety of travel types and themes to inspire travelers and build visibility to the destination in the French market.
Along with the social media campaigns and blog articles, which showcases exciting experiences to have in Maldives, the content will help further create significant awareness among the French travelers. The partnership with Amplitudes will feature Maldives in ‘Le Route Skin’ website, the main travel guide website in France with 6 million unique visitors per month. In addition, Maldives will have premium exposure among highly qualified travel audiences of Amplitude’s email database which will showcase Maldives as one of the most preferred and safest destinations to travel to during this period, due to the naturally distanced islands and unique geographical formation of Maldives.
In line with the marketing strategies to promote the destination in the French market, Visit Maldives has recently concluded a campaign in France with the French Tour Operator Very Chic. Other major activities planned for the year targeting the French market include Social and Digital Media campaign with Odigeo, Media familiarization Trips and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM). Several of these activities will commence once the French government eases travel restrictions for travelers.