Campaign to Increase Arrivals from SEA, Going Strong

Sunday 10th of April 2022

With the aim to strengthen and promote the Maldives' brand presence in the Southeast Asian market, the country was represented at the MATTA Fair 2022 by Maldives Marketing & Public Relations Corporation (MMPRC). They were there on the 9th and 10th of April with seven industry partners.

MATTA is Malaysia's premier travel extravaganza providing global exposure and endless business opportunities in this exciting era of groundbreaking travel innovations and technological advent. The fair provides the perfect opportunity for Visit Maldives and stakeholders to connect with the Southeast Asian travel trade, top media, and key industry stakeholders.

The goal of the fair is to revive the SEA market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel. It further falls under a new short-term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by restrategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.