Discover the Maldives at WTM London 2024
Wednesday 5th of June 2024
The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, is thrilled to announce its participation in the prestigious World Travel Market (WTM) London 2024. The event, scheduled for November 5-7 at ExCel London, is the world's leading travel trade show, offering a unique platform to connect with key travel professionals from the UK and beyond.
With the UK being the third-largest source market for the Maldives, accounting for over 75,347 arrivals by April 2024, the importance of WTM London cannot be overstated. The Maldives’ presence at this event aims to strengthen brand awareness and showcase the country’s unmatched beauty and diverse offerings.
Visit Maldives has planned a multifaceted approach for WTM London 2024, focusing on several key areas:
Strengthening Brand Awareness: By highlighting the Maldives’ unique charm and diverse attractions, Visit Maldives aims to captivate the attention of UK travel professionals and tourists alike. The natural beauty, luxurious resorts, and unique experiences that the Maldives offer will be at the forefront of their presentation.
Strategic Networking: WTM London 2024 presents a perfect opportunity for Visit Maldives to establish and strengthen connections with key travel trade partners from the UK and around the world. Through strategic networking and in-person meetings, they aim to foster strong business relationships and explore new opportunities for collaboration.
Industry Updates: Travel professionals attending the event will be treated to updates on the latest tourism products and developments in the Maldives. This includes new resorts, unique experiences, and innovative offerings that enhance the Maldives' appeal as a top-tier travel destination.
Promoting Safety: In a post-pandemic world, the safety of travel destinations has become paramount. The Maldives' unique geography, characterized by its isolated islands and naturally distanced accommodations, makes it a naturally safe destination. Visit Maldives will emphasize this aspect to reassure and attract tourists.
Platform for Maldivian Co-Exhibitors: One of the most important aspects of Visit Maldives’ participation is providing a platform for Maldivian tourism industry companies to showcase their products and properties to a global audience. This exposure is invaluable for local businesses looking to expand their reach and attract international clientele.
How to Participate
Tourism industry companies interested in participating in WTM London 2024 with Visit Maldives are encouraged to apply via the Members Portal (members.visitmaldives.com). Applications must be submitted by 1300 hours on Wednesday, June 26, 2024. Please note that membership renewal or registration for 2024 is required to be eligible for participation.
The Importance of WTM London
WTM London is more than just a trade show; it is a cornerstone event in the global travel industry. It provides a platform for travel professionals to meet, network, and conduct business. For the Maldives, participation in WTM London is an opportunity to cement its position as a leading luxury travel destination for UK travelers.
The event attracts thousands of travel professionals, industry leaders, and media representatives from around the world. It is an ideal venue for Visit Maldives to share the latest updates, insights, and developments in Maldivian tourism, as well as to engage in meaningful conversations with potential partners.
A Bright Future for Maldivian Tourism
As the world continues to recover and adapt to new travel norms, the Maldives remains a beacon of luxury, safety, and unparalleled beauty. Participation in events like WTM London 2024 is crucial for maintaining and enhancing this reputation. By showcasing its unique offerings and engaging with the global travel trade community, Visit Maldives is paving the way for a prosperous future in tourism.
In conclusion, WTM London 2024 represents a significant opportunity for the Maldives to highlight its status as a premier travel destination. With a strategic approach and a focus on collaboration, innovation, and safety, Visit Maldives is set to make a lasting impression at this esteemed event.