Emirates Launches critically acclaimed VR Marketing Campaign.

Tuesday 14th of September 2021

Enjoy a taste of the future of Marketing as Customers can now explore the Emirates First Class Suite and other signature products in full VR in an immersive and interactive experience.

Explore the airline’s award-winning and industry-leading virtual reality (VR) experience, Visit Emirates’ world of VR and step foot into Emirates’ fully-enclosed Gamechanger First Class Suites, take in the airline’s signature A380 Onboard Lounge, or check out the cabin around your own seat in row 77, all from the comfort of your home.

Boutros Boutros: Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, takes pride in the effort that Emirates has put in to take the next step in its ambition to reach and engage audiences around the world with cutting-edge VR technology. “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app.

“This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.”

In future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight from within the Emirates Oculus VR app.