Fifth webinar session of MMPRC to China conducted on 31st July 2020

Sunday 2nd of August 2020

Fifth webinar session of MMPRC to China conducted on 31st July 2020

China has and always will be the biggest source market for the Maldives. Before the pandemic, in January 2020, a total of 31,744 tourist arrivals were recorded from this market which was a 23% growth compared to the same period of last year. The number of arrivals from China have been projected to increase once the borders are opened for international outbound travel.

A series of webinar sessions have been conducted by MMPRC, with the 5th webinar session being conducted on 31st July 2020, for Chinese travel trade partners to learn more about the Maldives and its products as well as revitalize the reputation that the Maldives holds of being the ideal tourist destination for Chinese travellers. These webinar sessions also act as an essential marketing strategy by MMPRC to promote Maldives as a safe destination in the Chinese Market for tourists who will start their travel post-pandemic.

Overall, five webinar sessions have been conducted, with a total of 1079 travel agents from across China participating in the previous four sessions. The sessions have been conducted with specific discussion topics to intrigue the interests of Chinese tourists and detailed presentations of the Maldives tourism industry, tourism products and information about travel to Maldives during the pandemic, in Chinese language. Each webinar session ended with an interactive question and answer session, organized to answer any queries about the destination.

The interest and response shown by participants positively indicates that Chinese tourists are keen to have Maldives as their preferred tourist destination. In the upcoming webinar sessions, several partners from Maldives tourism industry will be delivering the latest information of Maldives tourism products and information about their properties with the travel agents.