Luxury Australian Travel Trade E-News is a prominent online publication in the Australian market that brings the latest luxury travel industry news to the fingertips of high-end travel retailers and industry professionals. LATTE has a collective audience of over 15,000 travel agents, tour operators, and brokers across Australia and New Zealand.
In efforts to strengthen the destination presence of Maldives in the market, Visit Maldives has commenced a month-long marketing campaign with LATTE. Maldives is the ‘Destination of the Month’ for the issue of July 2021 of the e-newsletter and therefore, curated content on Maldives as the preferred holiday getaway will be promoted every Friday on LATTE website and subscription emails.
The content will throw light on the unique geography of the island nation and stringent health, safety and hygiene measures in place that have been our key strength in remaining one of the safest destinations in the world for a holiday amid the pandemic. Moreover, enticing information on the iconic Maldivian offerings and unique experiences will be promoted as well.
As for the market down under, Visit Maldives has planned strategic online and offline promotional events throughout the year. Even though Australian borders remain closed for luxury travel, Visit Maldives aims to remain close and welcoming to wander lusters originating from the region.