Indian Market targeted for Maldivian Destination Online Training
Thursday 17th of February 2022
MMPRC (VisitMaldives) begins a Destination Online Training targeting the Indian Market with 2HUB. The program will be conducted from 16th February to 16th May 2022.
2HUB is an online B2B reseller platform that aggregates Asia's largest portfolio of travel experiences for Travel Agents to discover, compare and book tours around the world with offerings of 40,000+ tours in 60+ countries.
For the Destination Online Training conducted with MMPRC, 2HUB will create a dedicated online platform to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the Indian market. The information related to the destination will be available for the members of 2HUB, including tour operators and travel agents, by logging into the website. This e-learning platform is flexible and allows members to join in at any time, anywhere, to know more about the Maldives and what it has to offer to tourists.
Through this program, MMPRC aims to familiarize travel trade professionals working in the Indian market with the latest information on measures taken in our resorts, hotels, guesthouses, and liveaboards, and the unique experiences available in the Maldives for travelers from this market. This is a great platform to market the destination as a safe haven, promote the unique geographical formation of the scattered islands which allow natural social distancing for travelers.
Over 500 travel partners from India are expected to participate in the program during the three months of the campaign. These travel trade partners interact directly with 120,000+ high potential travelers, thus the campaign opens the opportunity to boost bookings and arrivals from this market to the Maldives. This campaign will help reinforce India as the fastest-growing source market for the Maldives.
The Destination Online Training is conducted in line with the marketing strategy for the Indian market to strengthen the Maldives brand in this region and create greater appeal to the travelers. It focuses on creating awareness about the activities that can be enjoyed by luxury travelers from India, including those traveling for romantic, honeymoon, family vacations as well as business purposes for MICE activities and events.