Indian Travelers to be Attracted by Joint Campaign

Tuesday 5th of April 2022

Maldives Marketing and Public Relation Corporation (MMPRC / Visit Maldives) has partnered with Pickyourtrail to increase the destination momentum in the Indian market. This will consist of a 3-month campaign from April to July and it will be aimed at creating more interest in the Maldives amongst the travel trade and travelers from this market.

Pickyourtrail is India’s one of the most-loved leisure travel brands that are now growing exponentially with its unique DIY platform online, allowing new age travelers to create and customize their holiday. Their on-trip app lets customers access their tickets, documents, and all information on local restaurants & tourist spots. Today, Pickyourtrail has crafted over 50,000 vacations in 14 countries and is the best-rated travel company in India.

The purpose of the joint campaign between MMPRC and Pickyourtrail is to showcase the Maldives as the most preferred and safe holiday destination for Indian travelers across all affluent segments and profiles. This campaign will create a commercially strong brand marketing campaign and stimulate a high level of inquiries and sales while increasing room nights and passenger numbers.

This campaign is aligned with MMPRC’s market strategies for the Indian market. This strategy targets to market the geographic advantage of having scattered islands which allows natural social distancing and market the individual products including resorts, hotels, guesthouses/homestays, and liveaboards in the

Indian market. The strategy is also based on informing the travel trade and travelers from India about the latest travel guidelines, safety measures in place in our facilities, and unique experiences offered to holidaymakers in the Maldives.