Dubai's Souk Madinat Jumeirah, the popular Arabian bazaar has partnered with Vision Multimedia Projects to bring the Theatre of Digital Art Dubai, transforming Madinat Jumeirah’s art space to a ‘modern stage for digital art’.
Launching in the first quarter of this year, the new project combines culture, art and science to create multi-sensory, multimedia immersive exhibitions and art in virtual reality.
“Souk Madinat Jumeirah is an iconic destination that continues to connect visitors with a traditional Arabian experience blended with a modern glimpse of the past,” said marketing director at Dubai Retail Nicola Walsh.
Topping it off, the Souk Madinat Amphitheatre space is set to host a range of arty family-friendly entertainment throughout the year, boasting community theatre productions, live performances, movie nights, festivals and special ‘calendar-themed’ content.