JA Resorts & Hotels with Khumar Askerova as Director of Sales and Marketing for the Indian Ocean
Thursday 7th of December 2023
In a strategic move to bolster its foothold in the Indian Ocean, JA Resorts & Hotels proudly welcomes Khumar Askerova as the newly appointed Director of Sales and Marketing for the region. With an impressive 25-year track record in sales and marketing within the hospitality sector, Khumar's appointment is a key addition to the regional team.
Khumar Askerova brings a wealth of experience to her new role, overseeing sales for JA Resorts & Hotels' prime properties in the Indian Ocean. This includes the prestigious JA Manafaru in the Maldives, the boutique JA Enchanted Island, and the luxury villa residencies at JA Enchanted Waterfront in the Seychelles.
Fluent in English, native in Russian and Azerbaijani, with proficiency in Portuguese and Turkish, Khumar's multilingual prowess underscores her ability to connect with a diverse global audience.
With a successful stint as the Regional Director of Sales & Marketing at COMO Hotels, Khumar managed a portfolio of key partners, demonstrating her expertise in navigating the intricate landscape of the hospitality industry. Her background also includes pivotal roles in the launch and success of four upper-scale Marriott hotels.
Khumar's familiarity with the Maldivian hospitality scene was further honed during her tenure as Group Director of Sales & Marketing at Lily Beach Hotels, where she led a cluster team overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.
Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels, expressed confidence in Khumar's capabilities, stating, "We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise."
Armed with a Bachelor’s Degree in Business Administration and Management from Baku State University and certificates in Executive Revenue Management & Strategic Pricing, Khumar Askerova is well-poised to contribute to the ongoing success and growth of JA Resorts & Hotels in the Indian Ocean.