Newly appointed Brand Ambassador of the world’s first destination loyalty program, the Maldives Border Miles: Jose Enrique, Former Liverpool FC, and Newcastle United defender. Jose will be working hands-on in collaborations with the Maldives Border Miles team to promote it across the globe.
The program was commenced on 01st January 2021 and is initiated by Maldives Immigration and developed with the Ministry of Tourism, Maldives Marketing & Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL).
Upon appointing as the very first Ambassador of the Maldives Border Miles, Jose said that he feels really privileged because the Maldives is one of his favorite holiday destinations and described the country as ‘Paradise on Earth’. He also recommended his supporters to join the program as there are lots of benefits that can be explored as a member of the program.
Jose believes that Maldives Border Miles is a great program for repeated travelers to the Maldives to get rewarded for their loyalty towards the ‘Sunny Side of Life'. Additionally, he stated that it is a golden opportunity to rediscover the Maldives and get privileged.