Journalists from the First FAM Trip to The US Market Explores the Maldives

Saturday 12th of June 2021

From June 9 to 16, journalists from the US are being hosted as guests of Visit Maldives on the first familiarization trip being conducted for the market. Aimed at provoding the most unique and authentic experiences of the Maldives in a safe cocoon, the journalists will be staying in Robinson Club Noonu, LUX* North Male’ Atoll and Kuramathi Maldives during their trip.

The experiences will mainly highlight all the safety and security measures regulated at the resorts that make Maldives an ideal post-pandemic vacation destination for the Americans. The ultimate target of the exposure is for the high-end American traveler market seeking exclusivity and privacy on their luxury getaway holiday.

The team of journalists will be producing marketing content for publications online and on offline channels as well, namely Travel & Leisure, TripSavvy.com, Forbes, Insider Travel, LA Style, Citizen-Femme.com, TravelAge West and Travel Pulse to name a few. Combined, the content is estimated to reach over 500,000 print readers and ake 78 million impressions online.

US is the 6th strongest performing market for the Maldives so far this year, giving it much potential to perform better over the coming months. A number of marketing activities will be carried out for the market by Visit Maldives including joint marketing promotions with tour operators, virtual roadshow, webinars and participation in virtual and physical fairs such as the Ultra Summit show taking place in July.