Liverpool FC Teams Up with Visit Maldives for a Global Tourism Partnership
Saturday 15th of March 2025
Liverpool FC has announced a multi-year global partnership with Visit Maldives, making the island nation its Official Tourist Destination Partner. This collaboration, which includes both the men's and women’s teams, is set to increase global awareness of the Maldives as a premier tourist destination. The partnership will highlight the Maldives' diverse offerings, from its stunning landscapes to its rich culture and array of activities.
The Maldives, recognized as the World’s Leading Destination for five consecutive years, is well-suited to align with Liverpool FC's mission to provide exceptional experiences. The partnership will bring the beauty of the Maldives to millions of football fans around the world, showing them the island nation’s sunny beaches, crystal-clear waters, and vibrant culture.
As part of the partnership, fans will have the opportunity to enter a special MyLFC competition to win a seven-night trip to the Maldives, including flights and accommodation. This exciting prize will give one lucky fan the chance to experience the magic of the Maldives firsthand, creating lasting memories in one of the world’s most desirable travel destinations.
Liverpool FC’s global presence will help Visit Maldives expand its reach. The club has over 200 million followers across social media platforms, with nearly 12 billion views and 1.5 billion fan engagements in the past season alone. These platforms will allow the Maldives to gain widespread visibility, attracting more visitors to the islands.
Following a record-breaking year for the Maldives’ tourism sector in 2024, Visit Maldives has set an ambitious goal of $5 billion in tourism receipts for 2025. The partnership with Liverpool FC is a strategic move to help the island nation achieve this target, leveraging the club’s large fanbase to showcase the Maldives to a global audience.
Alongside promoting tourism, Visit Maldives is committed to sustainability, focusing on ocean conservation and responsible tourism. As a low-lying island nation vulnerable to rising sea levels and climate change, the Maldives faces significant environmental challenges. This makes the emphasis on sustainability in the partnership crucial.
Liverpool FC, through its The Red Way sustainability program, will work closely with Visit Maldives to support environmental initiatives and raise awareness of the importance of protecting the natural world. This collaboration will allow both organizations to drive positive change while encouraging fans to engage with sustainability efforts.
With its global fanbase and commitment to sustainability, Liverpool FC’s partnership with Visit Maldives is set to bring incredible opportunities for fans. From exclusive content and promotions to the chance to win unforgettable prizes, this partnership promises to deliver a unique blend of football excitement and travel adventure.