Maldives' Branding Increasing in Italy

Monday 11th of April 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and industry partners have participated in BIT Milan held in Italy, the traditional top source market of the Maldives. The event is being held from 10th to 12th April at Fieramilanocity, Milan.

Organized by Fiera Milano since 1980, BIT Milan brings together potential investors, corporate travel decision-makers, tour operators, and travel agents with VIP clients from the hospitality, leisure & travel Industries. It provides the perfect backdrop for industry partners from across the globe to form alliances and partnerships, while enabling them to promote their brand and present new products to a select audience of travelers looking for fresh inspiration and opportunities for their next trip or holiday. This year’s BIT Milan event is expected to get a huge turnout seeing as covid related measures and restrictions are being eased with the wider establishment of new normal guidelines and procedures across the world.

MMPRC is joined at this event by 9 co-exhibitors. Participation in this event is aligned with our marketing strategies for the Italian market which focuses on promoting the natural geography of the scattered Maldivian islands which offer the ultimate safety and privacy for tourists. It also aims to market our products including resorts, hotels, guesthouses, and liveaboards and the unique experiences available in the Maldives for tourists. Such events also provide MMPRC the opportunity to relay the latest travel guidelines, and safety measures in place at our facilities to the travel trade and travelers interested in choosing the Maldives as a preferred destination for their business and leisure travels.