Maldives Collabs with Renowned ID Travel Group

Monday 7th of March 2022

Visit Maldives has begun its ambitious marketing camping with the world-renowned ID Travel Group, based in the United States. The campaign is scheduled to be held from February to April of this year.

ID Travel Group is an elite luxury sales and marketing organization with over 3 decades of experience, specializing to sell to travel advisors. The group is preferred with major consortia networks such as Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest and the Affluent Traveler Collection. This company invests a quarter-million US dollars annually in advertising to target a collective reach of 750,000+ affluent high-net-worth consumers of these partners whilst the digital database reaches 11,700+ luxury travel advisors collectively.

This campaign will increase the visibility of the Maldives in the US market, as the plan is to have Maldives featured in ID Travel Group’s elite brochure collection, including the award-winning Travelers Collection brochure and strategic Ultimate Exclusives brochure, mailed to 15,000+ luxury advisors throughout the US.

These plans are in line with the strategies planned by Visit Maldives to have greater B2B contact with tour operators all the while increasing visibility in the U.S Market.

MMPRC has many dedicated activities to maintain destination momentum, increase arrivals from the USA  throughout the year. This includes destination trainings, webinars, familiarization trips, and roadshows. MMPRC also plans to hold virtual events for the market this year and participate in physical fairs such as ATTA Elevate North American Conference and USTOA Annual Conference.