Maldives Dominates Tourism: MMPRC Grabs Back-to-Back Title as World's Leading Tourist Board
Sunday 3rd of December 2023
In a resounding victory, the Maldives Marketing & Public Relations Corporation (MMPRC) has clinched the prestigious title of the World’s Leading Tourist Board for the second consecutive year at the World Travel Awards 2023. This triumph, achieved amid stiff competition featuring 25 nominees, including global heavyweights like Dubai Tourism and VisitBritain, reaffirms MMPRC's relentless commitment to establishing the Maldives as the world's premier tourist destination.
The year 2023 has been monumental for MMPRC, marked by impactful milestones in tourism promotion. By November 23rd, the corporation executed 348 promotional activities, garnering a staggering reach of over 4,534,603,078. These efforts significantly enhanced the Maldives' visibility on the global stage. A standout initiative was the Visit Maldives Storytellers’ Conference 2023, a campaign that brilliantly showcased the Maldives' cultural richness and natural beauty. Creatively incorporating the Maldives’ unique 'Redefining MICE' offerings, the campaign not only captivated global audiences but also exemplified MMPRC's dedication to authentic storytelling and innovative marketing strategies.
The recognition at the World Travel Awards is a collective triumph, a testament to the global supporters who acknowledge MMPRC's dynamic marketing efforts and voted for its success.
As the national tourist board of the Maldives, MMPRC plays a pivotal role in promoting the destination through a comprehensive marketing approach. This encompasses travel trade shows, media campaigns, digital marketing, and collaborative engagements with stakeholders. With a team of passionate professionals committed to nurturing the Maldives brand identity, MMPRC aspires for the Maldives to stand out as the world's most sought-after holiday destination.
Established in 1993, the World Travel Awards is the most prestigious honors program in the global travel and tourism industry. The selection of winners involves a voting system comprising qualified travel professionals and consumer buyers.
In a gala held at Dubai’s iconic Burj Al Arab on December 1, 2023, the Maldives secured not only the World’s Leading Tourist Board title but also the World’s Leading Destination 2023. This marks the fourth consecutive year that the Maldives has clinched these prestigious titles, showcasing its consistent dominance in the global tourism landscape. Additionally, the Maldives received the newly-introduced Global Tourism Resilience Award, highlighting its strategic resilience in swiftly recovering and thriving after disruptions.