In a bid to further strengthen its presence in the Middle East travel market, the Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has announced its participation in the Arabian Travel Market (ATM) 2024. This leading global event for the inbound and outbound travel industry in the Middle East is scheduled to take place from May 6th to 9th, 2024, at the Dubai World Trade Center, Dubai, UAE.
Visit Maldives has extended an invitation to tourism industry companies, urging them to express their interest in being part of this prestigious event. A circular for the expression of interest for ATM 2024 has been disseminated, allowing companies to signify their intent before the booking of stand spaces. The move aims to gauge the overall interest of industry players and provide equal opportunities for participation.
The Middle East has historically been a pivotal source market for the Maldives, and even during the challenges posed by the global pandemic, 2021 saw the highest number of arrivals from the Middle East. The Maldives, with its open borders, attracted travelers, and since the reopening of international borders, the Middle East has remained a key focus market. In 2023, the Maldives welcomed over 78,966 tourist arrivals from the Middle East, underscoring the significance of this market.
Interested tourism industry companies keen on showcasing their products and experiences to the Middle East audience can express their interest through the provided Google form (Expression of Interest for ATM 2024). The deadline for expressing interest is set for 12:00 hours on Tuesday, January 23rd, 2024. It is noteworthy that a separate participation circular will be sent out at a later date, providing more details on the participation process.
Arabian Travel Market 2024 presents a unique opportunity for Maldives tourism stakeholders to engage with industry partners, promote their offerings, and tap into the Middle East market's potential. The Maldives, with its unparalleled natural beauty and luxury offerings, is set to make a strong impression at this global travel event.
As the Maldives continues to position itself as a must-visit destination, participation in key international events like ATM 2024 becomes a strategic move to reach a wider audience and attract travelers from the Middle East who are seeking unique and exotic experiences. Stay tuned for more updates as the Maldives gears up to showcase its paradise to the world at Arabian Travel Market 2024.