Maldives on TV in the Middle East!

Tuesday 26th of April 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has announced that they will be having a month-long partnership with Zee Network to conduct a joint marketing campaign targeting the Middle Eastern market.

Under this campaign, advertisements of the Maldives will be broadcast on the two main Zee Network channels run for the middle east market, Alwan and Aflam, for a duration of 30 days. The 15-second spots will feature the Maldives as an ideal destination offering unique stay options and experiences for tourists seeking luxury, romantic, honeymoon, family, and adventure vacation options. The campaign focuses on building high attention and visibility for the Maldives and leveraging Zee Network’s wide network reach in the Middle East market.

Zee Network has a wide reach in the Middle East market, from local and Arab expats to all south Asian audiences. Zee Alwan is an entertainment channel targeting Arabs in the Middle East and North Africa, offering a variety of content. Zee Aflam is the first and leading Bollywood movie channel in the region for the Arab audience. Beyond Bollywood, Zee Aflam premieres the latest Turkish movies, all dubbed in Arabic. The Maldives advertisements on these channels during the campaign will run in between 6 different programs on Zee Aflam and 5 different programs on Zee Alwan.

This campaign is held as part of our marketing strategy for the Middle East, which targets to maintain Maldives’ brand visibility and establish the Maldives as a top-of-the-mind destination for countries in this market. The strategy is also based on promoting the uniqueness of the Maldives as the world’s leading destination and marketing our products including resorts, guesthouses, hotels, and liveaboards as well as our unique experiences.