Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off an outdoor brand visibility campaign in Italy to promote the Maldives as one of the most desirable tourist destinations for the Italian market.
As part of this major campaign, 350 screens at 14 different airports in Italy will display the beauty of Maldives through video advertisements.
Travel agency Alpitour, which caters to the highest number of Italian tourists visiting the Maldives, will also promote Maldives through window displays at its 2,000 agency offices across Italy.
The second largest city in Italy, Milan will also be filled with photos of the most unique experiences for tourists in Maldives for 3 months.
Italy is the oldest and one of the most important source markets to Maldives tourism with a total of 136,343 tourists in 2019. With this campaign, this number is expected to increase this year.