Maldives Represented at Moscow Dive Show!
Saturday 19th of February 2022
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts. The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organizers, and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports, and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sports activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses that produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards, and hotels. This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel-related businesses. Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines, and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.