Maldives’ Rising Appeal In The Brazilian Market

Saturday 14th of August 2021

The virtual edition of WTM Latin America (LATAM)2021, held from the 10 to the 12 of August 2021, presented a chance for Visit Maldives and industry partners to increase brand presence and promote Maldives. WTM Latam, is the leading global event for the Latin American travel industry excels over 600 exhibitors represents over 600 exhibitors representing 50 countries.

Participating in WTM Latin America Virtual 2021 is in line with Visit Maldives' Latin American business strategy. Its goals include increasing B2B interaction with tour operators, promoting the destination as a top beach destination, universally covering all four Maldivian tourist offerings, and maintaining destination presence through participation in fairs, roadshows, and other events.

Several meetings and fast networking sessions with important members of the travel trade community will be held throughout the event by Visit Maldives and ten industry partners. The four tourism products and the uniquely-Maldivian experiences such as underwater restaurants and spas, luxury and other wellness facilities will be promoted within the Latin American market. In addition, Maldives will be promoted as one of the safest destinations to travel to as a result of the naturally distanced geography of the Maldives.

Within the Latin American market, the four tourist products, as well as distinctively Maldivian experiences such as underwater restaurants and spas, luxury and other wellness facilities, will be marketed. In addition, because to the Maldives' naturally separated terrain, it will be advertised as one of the safest travel locations.

The event demonstrated the Brazilian market's eagerness to learn more about the location, its products, and experiences on offer, with honeymoon and luxury being the most popular categories. According to meeting feedback, the Maldives has now surpassed French Polynesia as the #1 honeymoon destination for this market.