Maldives Shines at ITB Asia 2023: Unveiling the Best of Island Paradise in Southeast Asia
Sunday 29th of October 2023
In a grand showcase of the Maldives' splendor, the Maldives Marketing and Public Relations Corporation (MMPRC) is proud to represent the nation at ITB Asia 2023, standing alongside 27 esteemed industry partners. This vibrant event, held at Sands Expo & Convention Centre in Singapore from 25th to 27th October 2023, serves as a crucial platform to elevate the Maldives' presence in the dynamic Southeast Asian (SEA) market.
ITB Asia stands as one of the premier B2B travel trade shows in the Asia Pacific, designed to be the paramount event for the region's travel industry. With thousands of exhibiting companies from diverse corners of the globe, this event encompasses every facet of the tourism industry. At ITB Asia 2023, MMPRC seizes the opportunity to spotlight the Maldives, showcasing our diverse tourism offerings, including resorts, hotels, guesthouses, and liveaboards.
The Maldives booth will be a hub of activities, from scheduled meetings and networking sessions to engaging interactive experiences. A digital information kiosk will allow attendees to explore the rich tapestry of Maldivian tourism products and experiences, igniting interest in our destination. Guests will also have the chance to immerse themselves in authentic Maldivian culture, trying on traditional 'libaas' and 'feyli' props, savoring local delicacies, and even creating personalized calligraphy bookmarks. Valuable trade surveys will be conducted to glean crucial market insights and travel trends. Moreover, press packs containing updated destination information and co-exhibitor details will be provided to attending media.
As of August 2023, the Maldives has warmly welcomed a total of 39,304 visitors from the SEA region, with 7,317 Singaporean tourists basking in the Maldivian experience.
MMPRC's unwavering dedication to promoting the Maldives in the SEA market is evident in various initiatives. These include media familiarization trips with esteemed media representatives from Thailand, a comprehensive Maldives e-learning program tailored for the entire region, engaging campaigns with prominent publications, and a triumphant series of roadshows in Indonesia, Malaysia, and Thailand. The Maldives also made its mark as a prime destination at major travel fairs in the region like MATTA 2023, ADEX Ocean Mission 2023, and NATAS Holidays 2023. Presently, an ongoing media campaign with Marketeers in Indonesia further bolsters brand visibility, solidifying the Maldives' standing as the favored choice for SEA market travelers.