Maldives Shines Bright at Kazakhstan International Travel Fair 2024

Maldives Shines Bright at Kazakhstan International Travel Fair 2024

Tuesday 30th of April 2024

Maldives Marketing and Public Relations Corporation (MMPRC), in collaboration with 17 co-exhibitors from the Maldives tourism industry, is making waves at the Kazakhstan International Travel Fair (KITF) 2024 in Almaty, Kazakhstan from April 24th to 26th.

KITF, a premier tourism event in Central Asia since 2001, provides a vital platform for industry professionals in the region, serving as a pivotal event for Kazakhstan's tourism sector.

MMPRC's presence at KITF aligns seamlessly with its strategic objectives to bolster the Maldives' standing as a premier travel destination. Throughout the fair, MMPRC and its partners are fostering crucial connections with potential agents and buyers from Kazakhstan and the wider Central Asian region. They aim to showcase the Maldives' diverse offerings, highlighting its array of products, experiences, and segments to attract more visitors.

The Maldives stand at KITF encapsulates the essence of the Sunny Side of Life, immersing visitors in the nation's romantic escapes, breathtaking seascapes, and rich cultural experiences. Attendees can engage with the Russian and CIS travel trade, explore partnership opportunities, and access destination information through QR Codes integrated into artworks displayed at the fair. Additionally, press packs containing the latest updates about the Maldives and promotional videos on LED screens further enhance the experience. As a token of appreciation, beautiful calligraphy bookmarks are being offered, providing a glimpse of Maldivian culture.

With 68,919 tourists from Russia welcomed to the Maldives as of April 16th, 2024, the CIS region remains pivotal for the nation's tourism industry. Russia notably holds its position as the second top source market to the Maldives this year. MMPRC's extensive marketing activities in the CIS market include participation in events like the Moscow Dive Show and ongoing social media campaigns aimed at increasing destination awareness and visibility.

Through its proactive engagement at KITF 2024 and ongoing marketing efforts, MMPRC is reinforcing the Maldives' allure and solidifying its position as a preferred holiday destination for travelers from Kazakhstan and beyond.