Maldives Shines Bright at WTM Latin America 2024

Wednesday 24th of April 2024

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) recently captivated audiences at WTM Latin America (WTM LATAM) 2024 alongside nine industry partners. Held from April 15th to 17th in São Paulo, Brazil, WTM LATAM is a premier B2B travel and tourism exhibition for Latin America.

MMPRC's presence at the event was strategic, aiming to position the Maldives as the ultimate holiday destination while fostering brand visibility in the Latin American region. The exhibition provided an invaluable platform to cultivate relationships with key tour operators and disseminate the latest destination information and tourism products.

Visitors to the Maldives stand were treated to immersive experiences, featuring stunning visuals, destination videos, and interactive activities. From capturing picture-perfect moments at the photo backdrop to engaging with travel professionals, attendees delved into the beauty and allure of the Maldives firsthand.

With a surge in popularity among Latin American travelers, the Maldives welcomed over 2,762 tourists from the region as of February 2024. MMPRC remains dedicated to sustaining this momentum through targeted marketing initiatives, including media and influencer trips, and digital campaigns. These efforts seek to reinforce the Maldives' status as the dream vacation spot for Latin American travelers.