The exclusive Bentley Owners Club Magazine is an esteemed publication by Bentley Motors for its car owners in the German market. Frist established in 2012, the lifestyle magazine includes content on high-end brands within its luxury segments.
In collaboration with Bentley Owners Club Magazine, Visit Maldives is conducting a destination promotion campaign to feature Maldives as in ideal holiday destination for the affluent German market. The June and September 2021 issues will include ads of the unique and authentic experiences in the Maldives.
The resorts of Fairmont Maldives Sirru Fen Fushi and Mӧvenpick Resort Kuredhivaru Maldives are taking part in the collaboration. The print and digital publications are estimated to reach 35,000 coveted readers in the market.
The campaign with Bentley Owners Club Magazine is part of Visit Maldives’ strategy in promoting the Maldives to the German speaking markets in their native language. Germany is the 3rd highest source market to the Maldives so far this year. Additional marketing campaigns will be carried out within this market in the rest of the year by Visit Maldives.