Maldives Marketing and Public Relations Corporation (MMPRC) has launched a taxi advertising campaign in Italy to promote Maldives as the most desirable tourist destination in the Italian market.
As part of the mega campaign, 80 taxis have been branded with advertisements that show key tourist attractions in Maldives and the most unique experiences available in Maldives. These stunning ads are placed on super sides, back seat covers and taxi receipts for a month.
The campaign also takes place with the Maldives’ participation at Italy’s biggest travel trade fair, Fiera Milano (BIT), held from February 9-11 in Milan. “MMPRC will continue marketing campaigns focusing Italy in 2020,” a states MMPRC.
Italy is one of the biggest source markets to Maldives tourism with a total of 136,343 tourists by the end of 2019.