Maldives Through the Eyes of Top Indian Media Journalists

Monday 22nd of February 2021

Editors and senior correspondents from top Indian Media publications with enormous readership and circulation in the Indian Market have landed in the Maldives on the first familiarization trip of the market this year. The team consists of journalists from The Pioneer, Sunday Guardian, ET Travel World, TMM Magazine and Sputnik News.

As part of the ongoing current marketing activities to keep the destination presence across pan India, these journalists will be hosted at Emerald Maldives Resort and Kagi Maldives from 21st to 26th February 2021. The collaboration is aimed to promote Maldives as a safe haven for travelers and to showcase the unique experiences that are available in the Maldives to the Indian audience.

A host of experience signature cuisines, wellness & spa offerings that are unique to each property, along with fishing and watersports activities have been arranged for the indulgence of the guests. Their coverage will reach a huge audience in the largest source market to the Maldives, India.

Seeing a gradual rebound of tourism in the Maldives and immense contribution to it by the Indian market, Visit Maldives continually conducts conducting various marketing activities to maintain destination presence and promote Maldives as a safe haven for Indian travelers. A number of significant marketing campaigns targeting the Indian market have been planned by Visit Maldives such as more familiarization trips, educational webinars and participating in international travel trade fairs and roadshows.

Tourist arrivals to Maldives have been breaking records time and again, witnessing over 5100 tourist arrivals on a single day (February 22, 2021), a record stat for the year. Since commencing a nation wide COVID19 vaccination program with priority to tourism industry stakeholders as well, it is anticipated that cases will gradually decrease, in turn increasing the confidence travelers have in Maldives.