A media team made up of journalists from some of the most popular publications in the South African market has been welcomed to the sunny shores of Maldives on a familiarization trip hosted by Visit Maldives.
The week-long trip will take these journalists from Independent, Getaway Magazine, and Sunday Times to three glorious resorts of Fushifaru Maldives, The Westin Maldives Miriandhoo Resort and Hideaway Beach Resort and Spa. During their stay, an array of authentic Maldivian experiences blended with the world-renown hospitality will be served at pleasure. In return, the journalists will share their experiences on the famed publications for a collective audience of millions in the African Market.
This opportunity is golden to Visit Maldives given the newly established direct connection between Maldives and South Africa opening gates for a new market to flourish. Furthermore, an ongoing campaign with Air Seychelles also commemorates the airline beginning weekly flight between the destinations.
With exposure from the media team, Visit Maldives hopes to entice the African market to come and indulge in admirable wellness retreats, sip on bubbles well into the sunset, explore international cuisines set against the blissful Maldivian backdrop, dive into the ocean playground, and much more. The latest information on traveling to the Maldives will also be shared with the journalists, additional to the insightful island haven experience.
Visit Maldives aims to keep the momentum of Maldives as a preferred destination in all source markets and new emerging markets, with focused marketing for different segments and groups of travelers.