MMPRC Successfully Concludes Roadshow Series in India
Monday 31st of July 2023
The Maldives Marketing and Public Relations Corporation (MMPRC) recently hosted a series of highly successful roadshows in Lucknow, Jaipur, and Chandigarh, India. The main focus of these events was to strengthen trade relationships and maintain India as one of the top source markets for tourism in the Maldives. The first roadshow kicked off in Lucknow on 17th July, followed by a roadshow in Jaipur on 19th July and the final roadshow in Chandigarh on 20th July 2023.
These roadshows provided an excellent platform for tour operators and travel agents from India to connect with 22 prominent Maldivian tourism companies taking part in the series. Several high-profile travel and tourism companies including esteemed resorts showcased their unique products and services to visitors, enticing the Indian market with a plethora of exciting experiences as per the marketing strategies for the Indian market.
India has been a significant contributor to the Maldives’ tourism industry, especially post-Covid-19. As of 16th July 2023, India stands as the second-largest source market, with a remarkable 171,131 arrivals. The roadshows were an opportunity to celebrate this strong bond and solidify the Maldives’ position as a top-tier travel destination for Indian tourists. During the roadshow series in Jaipur and Chandigarh, MMPRC organized raffles, adding an element of excitement and anticipation to the event. The lucky winners received exclusive stays at renowned Maldivian resorts, including Cinnamon Hotel and Resort, JW Marriott, and Robinson Maldives. These enticing offers further highlighted the allure of the Maldives as a dream vacation spot.
MMPRC’s innovative 360-degree marketing approach ensures that the Sunny Side of Life remains in the hearts of Indian travelers. Through joint digital campaigns with popular publications and influencer familiarization trips, they have successfully maintained a strong presence in the Indian market. Moreover, the marketing activities planned for the rest of the year, including advertisements with high-ranking publications and retail activations with celebrated brands, promise more engaging and memorable experiences for tourists.
With the recent milestone of 1 million tourist arrivals achieved on the 16th of July 2023, the Maldives has undoubtedly solidified its place as a top-notch destination for travelers worldwide. The continuous efforts by MMPRC in collaboration with the Maldivian tourism industry demonstrate their commitment to sharing the unique and unforgettable experiences available in the Maldives - the Sunny Side of Life.