Month-Long Marketing Campaign Targeting the Italian Market Kicks Off

Tuesday 7th of September 2021

Visit Maldives launches a joint marketing campaign with Easy Market; with over 20 years of experience, and a wide network, the agency has partnered with Visit Maldives in order to maintain the brand presence in the Italian market. The month-long campaign aims to market the Maldives as a go to destinatio for italians, increasing engagement with tourists and promote the destination as a safe haven for travelers.

The eventful campaign consists of both B2B and B2C segments through Easy Market’s websites dedicated to consumers and business respectively. For the duration of this campaign these websites will feature a dedicated landing page. In addition, Easy Market will be carrying out email and social media marketing activities. Using their network of dedicated loyal consumers garnered over 20 yrs of experience in the tourism industry. Visit Maldives will promote each of the hospitality products of the Maldives including, resorts, guesthouses, liveaboards and hotels.

Other key highlights include, the safety provided by the unique geography of scattered islands and the one-island-one-resort concept promising tourists a safe haven in the Indian Ocean. The activities will also provide latest information, including the safety measures in place in the tourism establishments.

With ease of travel restrictions and resumption of connectivity, there is hope that the arrival figure from Italy will once again increase within the next few months. This collaboration hopes to cement Maldives as one of the most preferred and safest destinations to travel to during this period.