Nordic Market was Attracted to the Maldives Through Webinar
Thursday 31st of March 2022
A webinar titled “Maldives – Local Islands, Local Experiences” was held last Tuesday, targeted toward the travel trade from Sweden, Denmark, and Norway. This was held by Maldives Marketing and Public Relations Corporation (MMPRC) to familiarize the Nordic market with local tourism products and experiences.
This webinar is part of a three-session series conducted for this market under MMPRC’s strategy to promote the Maldives as a safe haven for travelers from the Nordic region. The purpose of this series was to inform and familiarize the Nordic travel trade with the latest information and travel guidelines from the destination. The series aims to inspire participants to broaden and extend their Maldives product portfolio. The two preceding sessions of the series were held in 2021, comprising an introductory webinar titled “Welcome to Maldives' and “Maldives – a safe haven with unique experiences” webinar. The third webinar in this series aimed to provide the Nordic market with information on the local tourism segment of the Maldives, especially guesthouse experiences, available from the Maldives.
Speaking during the opening of the 3rd webinar of this series, the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed, highlighted the Maldives’ achievements in controlling the pandemic, and how we became a tourism success story in the process. He also delineated the numerous exciting experiences awaiting tourists who choose local tourism as their preferred stay option. Thoyyib further emphasized the importance of the Nordic market to the Maldives.
MMPRC was joined by Secret Paradise, Angsana Velavaru, and Qatar Airways for this session. Information on the recent ease of covid restrictions in the Maldives was shared with the travel trade from the Nordic market, along with a destination presentation, presentations by member properties, and a presentation by an Airline partner. The session was followed by a Q&A session and a raffle was drawn amongst the participants from which one lucky winner was presented with a free holiday to the Maldives sponsored by Angsana Velavaru. Over 100 top travel trade partners from the market were reached per session of this webinar series.
MMPRC has been holding several activities in this market as part of the effort to boost arrivals and increase brand awareness and destination momentum for the Maldives in the Nordic countries. In 2021 MMPRC held individual media familiarization trips, travel trade familiarization trips, with a Campaign with NLTG, along with the previously mentioned 2 webinars in this series. Ongoing activities in this market include a campaign with Blixen Tours, and activities in the pipeline for this market for 2022 comprise native ad campaigns, media familiarization trips, and digital and broadcast joint campaigns.