One&Only Reethi Rah & United Fitness Brands Launches Exclusive Partnership

Sunday 30th of October 2022

Set in one of the largest private islands in the country, the ultra-luxury resort, One&Only Reethi Rah has announced an exclusive partnership with top-tier fitness experts, United Fitness Brands (UFB). Under this partnership, guests staying at the resort will gain access to on-demand videos featuring workouts that can be enjoyed in the confines of a private villa. Moreover, the partnership will also see the arrival of visiting practitioners, allowing guests to attend classes and experience high-level fitness while holidaying in the sunny Maldives.

The partnership stemmed from Reethi Rah’s previous partnership with Barrecore and gives the resort the opportunity to expand its portfolio to include the group’s major fitness brands, Barrecore, Boom Cycle, KOBOX and triyoga. UFB is the first fitness supergroup in the UK, boasting an impressive number of premium studios, and expedited growth & scale as well as a knack for commercial prowess within the industry and beyond. As the parent company to numerous pioneering fitness brands in the UK, UFB aims to take its brands to the international fora thus, reaching the turquoise shores of One&Only Reethi Rah.

The UFB’s four main brands are designed to equip newbies and experienced trainers. Barreore focuses on using body weight and isometric exercises to bring effective body transformations in a quick and safe way while Boom Cycle is renowned for its ‘party on a bike’ workout for an adrenaline-pumping session. The recent addition, KOBOX features high-intensity boxing classes under the concept of ‘Fight Club meets Nightclub’. Lastly, triyoga helps bring out true wellbeing holistically by merging yoga, Pilates and other best treatments.

Hilary Rowland, Chief Product Officer of UFB said “UFB is overjoyed to bring our four long-standing and well-loved brands to the stunning One&Only Reethi Rah. We believe our class formats and expert trainers will bring an additional edge to the existing perfection achieved by the team at the resort and we only hope we can spend more time there.”

This partnership perfectly complements the resort’s holistic programme of wellness and fitness experiences. One&Only Reethi Rah invites all guests to dive into any of the UFB classes during their stay, whether it is from the comforts of their villa or in the scenic landscape of the Indian Ocean.