Pack Your Bags, It's Time for an Adventure
Sunday 17th of April 2022
Qatar Airways has launched an inspiring new brand refresh campaign inviting people to ‘Let’s Fly’ as the world reopens and travelers once again take to the skies in search of new experiences and memories. With trips postponed, family occasions missed and friends disconnected over the last two years, the new campaign encourages people to start an exceptional journey of discovery from the moment they step onboard a Qatar Airways aircraft. With creative agency partner McCann London, this is the largest brand collaboration the airline has seen in seven years.
Embracing the iconic Qatar Airways color, a burgundy carpet inspires travelers to journey to the locations of their dreams, while a new specially created song, also titled ‘Let’s Fly,’ invites them to let the airline ‘take you somewhere new’ to experience ‘burgundy sunset sky’, again leveraging on the distinctive brand color of the airline. When passengers enter the aircraft, their trip becomes a reality and the memories begin as they are welcomed by the award-winning cabin crew who are the embodiment of our five-star service, making Qatar Airways a record-breaking six-time winner of the Skytrax ‘Airline of the Year’ title.
As one of the only airlines to never stop flying during the pandemic, Qatar Airways has regrown its network to almost 150 global destinations, with around 500 daily flights taking people to where they want to go. Inspiration and excitement of every form lie in wait – strolling through parks on an unforgettable city break, tiptoeing across the sand on the relaxing beach vacation of a lifetime, getting up close with wildlife on an African safari, or simply reuniting with family and friends after time spent apart – whatever your dream escape, there is a world of opportunity lying in wait and Qatar Airways will take you there.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more and experience an exceptional journey with the World’s Best Airline. It is our mission to invite travelers, wherever they are in the world, to create memories for our passengers and ensure the journey is part of their experience, not just a way to get to their destination. We really do roll out the burgundy carpet for everyone on board to showcase the unparalleled levels of product and service excellence experienced when flying with Qatar Airways.”
Qatar Airways has also become the first global airline in the world to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by Skytrax. This follows the success of HIA as the first airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating. These awards provide assurance to passengers across the world that the airline’s health and safety measures are subject to the highest possible standards of professional, independent scrutiny and assessment. For full details of all the measures that have been implemented on board and at HIA, please visit the official safety page.