Participating in IFTM Top Resa 2021: Visit Maldives tackles the French Travel Market!

Saturday 9th of October 2021

Held from the 05th to the 08th of October 2021, IFTM Top Resa 2021 was graced by the presence of Visit Maldives and industry partners as they were encouraged to participate in in-person and virtual events to further promote the destination in the French market.

The multi-purpose trade show for tourism and travel: IFTM Top Resa 2021 covers all travel segments such as business, leisure, group & MICE travel.

Held in the beautiful city of Paris, The B2B event offers excellent business opportunities, improved ROI and access to qualified and relevant travel buyers, influencers, and market professionals. In addition to the physical event, the all-in-one digital platform is for the entire tourism market, with content, talks, information and opportunities for networking in one-to-one meetings.

Conducted as part of the strategy to maintain momentum and increase arrival numbers from France: IFTM Top Resa 2021 brings together 1700 exhibitors and is expected to get over 34,000 visitors during the four days of the event. Over 200 destinations are participating in this event, with 150 conference sessions to be held between exhibitors and visitors. Organizers note that around 1,000 journalists and media outlets will cover more than 1,200 media stories and articles (TV, radio, written and web press) through this event.

Visit Maldives and industry partners will participate in the IFTM Top Resa 2021 events. Twelve industry partners will participate in the in-person activities and nine in the digital events. Maldives will conduct several meetings and networking sessions with key members of the travel trade attendees during the four days of the fair.

Through this event Visit Maldives will provide the travel trade professionals with the latest information about the destination, including the stringent measures in place at our products (Resorts, Hotels, Guesthouses and Liveaboards). Emphasis will also be given on marketing the destination as a safe haven, focusing on the geographically scattered nature of our islands which provides natural social distancing for travelers from this market. Visit Maldives will also promote the experiences unique to Maldives and inform attendees of the latest information relating to the destination.