Sun Siyam Resorts has announced the promotion of Sara Siyam to Director of Marketing, effective May 1, 2024. Since joining the company in 2017, Sara has been a driving force behind the brand's creative and marketing initiatives.
In her new role, Sara will oversee the marketing department, focusing on refining Sun Siyam Resorts' creative vision and elevating brand awareness through integrated campaigns and unique events across all properties. Her leadership aims to drive growth and revenue while enhancing the global brand presence and guest engagement for Sun Siyam Resorts.
Sara’s career at Sun Siyam Resorts began as a PR Executive, quickly progressing to Assistant Manager of PR and Marketing. She later became the PR and Marketing Manager at Siyam World Maldives in November 2020. During her tenure, she was instrumental in the successful launch of Siyam World in October 2021, where she led branding, content development, and communication strategies.
With a Master’s Degree in International Tourism and Hospitality from James Cook University, Singapore, Sara brings a wealth of knowledge and a passion for innovation. Her family's deep roots in tourism and hospitality further inspire her dedication to creating exceptional guest experiences and establishing Sun Siyam Resorts as a premier local brand.
Expressing her excitement about the new role, Sara Siyam said, “I am thrilled to take on this new journey as Director of Marketing at Sun Siyam Resorts. We are committed to continuous innovation and enhancing guest experiences by leveraging our unique properties in the Maldives. Our focus on creativity and strategic messaging will help us set new industry benchmarks and position Sun Siyam Resorts as a leading global hospitality brand.”
Sun Siyam Resorts' promotion of Sara Siyam to Director of Marketing marks a new chapter in the company’s pursuit of innovation and excellence in hospitality. Sara’s extensive experience and creative vision are set to drive the brand to new heights, ensuring memorable and unique experiences for all guests.