Taj Hotels Distinguished For Its Noteworthy Contribution To The Maldives At Golden Jubilee Event
Thursday 29th of December 2022
As Maldives celebrates the Golden Year of Tourism, marking the 5-decade-long journey since the inception of the industry in Maldives, Taj Hotels has been honoured as an invaluable contributor the Maldives' Tourism. At a glittering event held at CROSSROADS Maldives last night, various institutions were acknowledged in the ‘Appreciation Awards Ceremony’ organised by the Ministry of Tourism of the Maldives.
A delegation of high-level dignitaries graced the occasion, including the President of the Maldives, His Excellency Ibrahim Mohamed Solih, Vice President Faisal Naseem, Chief Justice Uz Ahmed Muthasim Adnan, cabinet ministers, parliament members as well as representatives of the travel & tourism trade and international attendees. They all highlighted the role played by companies in the tourism sector to elevate the success of the archipelago nation and position it as the World’s Leading Destination.
Starting with a few hotels in 1972, Taj Hotels has expanded its portfolio progressively in the last 50 years and now boasts 115 luxury resort properties with an ambitious 2 million tourist arrival target set for 2023. The brand has recently been recognized as the world's strongest hotel brand for the second consecutive year and remains South Asia’s most iconic company. This accolade further consolidates Taj’s commitment to operational excellence and signature hospitality and values to the Maldives as it strives to exceed the expectations of both guests and the global tourism industry.
The proximity of Taj Exotica Resort & Spa and Taj Coral Reef Resort to Velana International Airport (VIA) has provided the hotel brand with numerous opportunities to work in close collaboration with authorities. Hosting guests through the Covid-19 pandemic and complying with government protocols and working together on several initiatives have allowed Taj to display its core brand values of ‘building trust in our stakeholders and a keen awareness of the community” on multiple occasions.
The Golden Jubilee commemorations in the Maldives provide a great opening for Taj Hotels to reiterate their promise to the success and preservation of the remote coral islands. As such, the group has pioneered a revolutionary industry-first programme, Paathya which focuses on Environmental Stewardship, Social Responsibility, Excellence in Governance, Preserving Heritage, Value Chain Transformation and Sustainable Growth. This visionary global reach perfectly resonates with Maldives’ Tourism goals as the country heads towards becoming a ‘dream destination’.
