The Future of Apple

Sunday 9th of February 2020

The Future of Apple

iPhone revenue fell a striking 15% year-over-year from $62 billion to $52 billion due lower than expected iPhone upgrades. However, revenue outside of the iPhone grew 19% year over year.

Services and Wearables, Home, and Accessories — were two bright spots for the company. These segments will be integral to Apple’s bottom line as smartphone revenue declines.

Apple’s Services segment is the company’s key unit to watch because it’s the most reliable indicator of the firm's long-term strategy. Services including the App Store, cloud services, AppleCare, Apple Music, and Apple Pay, achieved record-breaking revenue of $10.9 billion during the 1st quarter of 2019.

Apple is reportedly planning a Netflix-style subscription service for games that would enable users to pay a monthly fee for access to a bundled list of content.