The Maldives Exhibits Magnificent Underwater & Dive Experiences At ADEX Ocean Mission 2023
Wednesday 5th of April 2023
Maldives Marketing and Public Relations Corporation (MMPRC) and its industry partners have represented the splendour of the Maldivian seascapes and dive adventures at the ADEX Ocean Mission 2023. The expo took place from 31st March-2nd April 2023 at the Sands Expo & Convention Centre in Singapore.
With a rich history of over two decades behind it, ADEX is the largest and longest-running dive expo in the Asian continent, capped as a ‘must-attend’ event in the industry. The Expo brings together various distinguished guests from around the world including VIPs, keynote speakers, scientists, marine conservationists, underwater photographers, videographers and so many more.
Alongside its decorated audience, ADEX also provides a platform for exhibitors to showcase their products and services. As such, it draws wide attention from dive operators, equipment manufacturers, national tourism boards and dive destinations worldwide. MMPRC utilized this opportunity to spotlight and create awareness for the Maldives as a potential and preferred dive destination.
In addition to this, the fair served as an ideal floor to collect market intelligence targeted towards a niche segment through observations, and a better understanding of the sentiments of divers and dive enthusiasts from the Asian and specifically Southeast Asian (SEA) markets. This in turn would allow MMPRC to determine the best way to promote and attract visitors from this segment to the Maldives.
Participation in the ADEX also aligned with MMPRC’s efforts to promote the Maldives as a top-of-the-mind destination in the SEA market, particularly among Singaporean travellers, Apart from this, it provided a valuable platform to shed light on the breathtaking diving and underwater experiences available in the Maldives at one of the largest dive conventions in the world.
The creative Maldivian stand, therefore, captured the essence of the beauty of the Maldivian underwater world with many activities hosted at the stand for visitors to enjoy. This included a photo booth, informative flashcards about different kinds of marine life and artwork that depicted various world-class dive locations in the country.
The CEO & MD of MMPRC, Thoyyib Mohamed was listed as a speaker at one of the events where he highlighted MMPRC’s efforts to support sustainable tourism and diving ventures. He also updated the global audience on the latest happenings at the destination and reflected on the importance of the SEA market and recognized the active support of the ADEX organizers for the destination and its assistance in the promotion of the dive segment moving forward.