Travelers Ready to Invest More for Eco-Friendly Getaways, Reveals Euromonitor Study

Monday 21st of August 2023

In a significant shift toward environmentally conscious travel, the newest report from Euromonitor International brings to light an intriguing trend – travelers are increasingly willing to pay more for sustainable journeys. The report unveils that almost 80 percent of travelers are prepared to absorb an added cost of at least ten percent to make their travel choices less harmful to the planet, even amidst the ongoing cost-of-living concerns.

Expanding on this inclination, the Euromonitor Sustainable Travel Index 2023 further reveals that 41 percent of travelers are open to paying a premium exceeding 30 percent for experiences that align with adventure and eco-tourism, according to information from https://www.schengenvisainfo.com/.

The Sustainable Travel Index 2023 underscores Europe's prominence, securing all 17 top positions. Sweden claims the leading spot, closely trailed by Finland in second place and Austria in third.

Notable strides have been made by certain countries over the last five years. Egypt and the Maldives stand out with their remarkable enhancements in the travel sector. This revival not only leads to a surge in average spending per arrival but also significantly contributes to overall value generation from tourism, ultimately benefiting local communities.

Taking the lead in sustainable efforts, Melbourne solidifies its position in Euromonitor’s Top City Destinations Index. With an ambitious aim to achieve net zero emissions by 2040, Melbourne paves the way for a greener future in global travel.