Visit Maldives Becomes A Member Of Australia’s TravMedia

Wednesday 17th of November 2021

Visit Maldives becomes a member of Australia’s travel agencies top global media network, TravMedia in a bid to make Maldives the go-to destination in Australia. The membership will increase the engagements with Australian tourists and market Maldives as the safe haven that it is ensuring guests of proper COVID-19 safety precautions taken by the travel industry in Maldives.

TravMedia is a trusted media source, highly praised by the travel PR professionals in Australia. The media network boasts of marketing to over 2,200 Australian travel media and industry professionals through email and website feed. It will allow Visit Maldives, a priority access and significant discounts to TravMedia's International Media Marketplace (IMM) and networking events for journalists and PR professionals in the U.S., U.K., Asia, Australia, Germany, France, and Brazil. TravMedia operates in 9 countries with 12 offices and connects over 45,000 travel professionals including 25,000 editors and journalists.

This membership with TravMedia is part of Visit Maldives' aim to raise destination awareness by ensuring that Maldives is well-represented in the Australian market. It also attempts to dismiss the myth that the Maldives is solely suitable for luxury honeymooners. To enhance bookings and arrivals to the Maldives, several efforts are planned for this market by Visit Maldives. A Virtual Cooking class and a collaboration with a Holiday TV show are among the highlights.