Visit the Maldives joins efforts with Tatler Malaysia, a leading lifestyle magazine for affluent travelers in Malaysia to maintain destination presence and promote the Maldives as a go-to destination, targeting high-income travelers in the Malaysian and Southeast Asian market.
the campaign held from September till October aims to put the Maldives on a pedestal as one of the most preferred destinations to travel to, once the borders reopen for leisure travel in Malaysia.
Tatler Malaysia is a leading lifestyle magazine for affluent travelers in Malaysia and the sought-after products (resorts, guesthouses, liveaboards, hotels) and luxurious experiences in the Maldives will be promoted on Tatler’s websites with advertorials, a newsletter, display banners, and social media posts during the campaign period.
With plans to highlight and explore why the Maldives is the best go-to destination for travelers seeking an unforgettable experience of pure bliss and relaxation in an island paradise. , in addition, the content will place an emphasis on the naturally socially distanced geography of the Maldives and the stringent safety measures in place to promote the Maldives as a safe haven.
Over the years, Maldives has seen steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. Therefore, despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that the Maldives remains a top-of-the-mind destination among travelers for Southeast Asian travelers once borders reopen for leisure travel and travel restrictions are lifted.