Another big step towards broadening the Australian Market to Maldives, Visit Maldives begins the B2B campaign, “Lead Generation” that will take place from October 2021 to April 2022. The campaign in association with Signature Media will give access for promotion to hundreds of thousands of readers/viewers.
Signature Media is Australia’s leading independent publisher of travel contents with four platforms in total. This campaign is targeted towards three segments of travelers, including luxury, family and standard travelers with distinct messaging for each. Visit Maldives aims to build PR contacts and increase the overall engagements with Australian tourists through this campaign.
Maldives will be known as not just a honeymooner’s or a couple’s hub, but also a family friendly oasis with multiple options for budgeted travelers as well. Visibility of Maldives will be boosted in the Australian Market with Visit Maldives encouraging tourists to pre-booking options.