The Maldives has recorded over 321,000 tourist arrivals as of April 6, 2021. Germany has been holding its pre-pandemic rank of the 4th position with a 5.1% market share and Visit Maldives hopes to continue this momentum and strengthen the number of arrivals through several marketing campaigns.
In order to grow the destination presence of Maldives as a safe haven for post-pandemic travel, among the German market, Visit Maldives has initiated a Native Digital Advertising Campaign to be carried out for the upcoming 8 weeks.
Native advertisements are visual ads that are integrated into the content and adapted to the layout of the respective platforms. The ads put up by Visit Maldives under this campaign will be seen on 50 travel websites of leading tour operators such as FTI, Travelbook and Holiday Check to name a few, and reach an estimated 10 million unique users.
This campaign will be used to reassure German travelers about the safety measures in Maldives, and the archipelago being socially naturally distant, makes it an ideal getaway for travel during the unprecedented times.
Visit Maldives took part in one of the leading travel and trade shows in Germany, ITB, recently. Similarly, several online marketing campaigns are underway focused on German market. These include several B2B and B2C activities like Joint promotions with Airlines and Tour Operators, destination training and several more collaborations with media and key stakeholders in the market.