Visit Maldives, in collaboration with four industry partners, is making waves at the Moscow Dive Show 2024 by showcasing the vibrant underwater world of the Maldives. Held from February 8 to 11, 2024, at the "Gostinyi Dvor" Exhibition Centre in Moscow, Russia, the event presents a prime opportunity to engage with both B2B and B2C clientele interested in diving and underwater activities.
Premier Dive Exhibition:
The Moscow Dive Show is Russia and CIS's premier exhibition dedicated to equipment, tourism, and training for water-based sports enthusiasts. Featuring diving, spearfishing, freediving, and underwater photography, the show attracts a diverse audience of professionals and enthusiasts eager to explore the latest trends and offerings in the industry.
Visitors include underwater sports enthusiasts, activity instructors, potential business partners, and industry professionals. The event offers access to qualified travel buyers and influencers through both B2B and B2C channels, facilitating meaningful connections and collaborations.
Maldives Underwater Diversity:
Visit Maldives aims to highlight the Maldives' rich underwater diversity, boasting over 2,000 marine species and pristine dive spots across each atoll. From encountering majestic whale sharks year-round to spotting manta rays, turtles, and nudibranchs, the Maldives offers unparalleled experiences for diving and watersports enthusiasts.
With Russia being a significant source market for the Maldives, Visit Maldives has implemented a comprehensive strategy tailored to the Russian market. This includes bolstering the Maldives' brand presence through social media, outdoor advertisements, publications, and strategic marketing campaigns across popular Russian platforms like VK, Telegram, and Facebook.
Visit Maldives' efforts in the Russian market encompass various activities, including participation in trade shows, social media marketing, collaborations with luxury travel partners, and joint marketing promotions. Activities planned for the first quarter of the year include marketing initiatives and familiarization trips to further strengthen the Maldives' position as a top destination in the Russian market.
With Russia consistently ranking among the top source markets for the Maldives, initiatives like the Moscow Dive Show play a crucial role in maintaining and enhancing the destination's appeal among Russian travelers, ensuring continued growth and success in the market.