Visit Maldives Hosts FAM Trips Targeting The Brazilian Market

Monday 12th of July 2021

Despite the ongoing pandemic, steady growth has been observed from the Brazilian market, ending the year 2020 with 5,494 arrivals ranking as the 24th source market of tourist arrivals. As of May 2021, 5,558 arrivals were recorded from this market, ranking 16th for the year. These familiarization trips are hosted in order to promote the country as a safe haven for travelers. The first two influencers arrived on Saturday, July 10th and the remaining influencers will arrive throughout this month.

The influencers will get to enjoy, experience and influence a platform for over 3 million viewers on various social media platforms. The hosting resorts are Huvafen Fushi, Velassaru, Taj Hotels, Kandima Maldives, Conrad Maldives Rangali Island, and Movenpick Kuredhivaru. During their stay, different properties will host each set of influencers, providing them an opportunity to explore and showcase the exciting experiences offered by each property. Activities highlighting the Romantic Side of Life, as well as dive adventures will be carried out to attract the high-end dive travel market of Brazil.

Visit Maldives’s different strategies to promote Maldives in the Brazilian Market for this year includes joint marketing promotions with online tour operators, virtual fairs and digital media campaigns.