Visit Maldives takes part in ILTM North America 2021: an invitation-only annual event, where top producing agents and advisors from the USA, Canada, and Mexico meet the world’s most exclusive travel experiences. 60 worldwide exhibitors and North American buyers from over 153 cities took part in the event held at Riviera Maya, Mexico.
Visit Maldives aims to achieve major growth in arrivals with the momentum that has been achieved during the last years and strengthen Maldivian brand presence in the North American market.
Taking part in the fair is in line with the strategies for the US market to create exposure and advertise focused segments of the destination. Exhibiting at ILTM North America brings in the unique opportunity to magnify Visit Maldives presence in the region by providing unique access to new contacts as much as fortifying the relationship with existing ones.
There are several other activities in the pipeline for the US market this year such as a campaign with Worth Magazine, familiarization trips, participation in other physical fairs, joint marketing campaigns with stakeholders, and taking part in virtual events.
The tourism industry of the Maldives has shown remarkable resilience in the face of the pandemic and even more determination to get things back on track than ever before. The commencement of a nationwide vaccination program increased flight connections, and the gradual opening of major markets, provide Visit Maldives the opportunity to further promote the destination with global campaigns in association with key stakeholders in the industry.